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MamaMagic New Product Awards


The Product Innovation Awards have become one of the most exciting and sought-after titles at the MamaMagic expo, as they are an opportunity to shine the spotlight on any new and innovative products that MamaMagic exhibitors have launched to the local South African parenting market. This year they launched the new, improved New Product Awards in its place.

This MamaMagic product award finalists were top notch. I was very excited to be part of the judging panel again for the Joburg Winter 2015 show. (See my post on the Product Innovation Awards 2013) It has been an exiting year regarding new and innovative products in South Africa and even the world.

I was asked to look at and judge each product on display; pick it up, play with it, and then rate it across a range of criteria using a questionnaire. The judging categories were: Baby Essentials, Feeding, Home Safety, Mommy Essentials, Nursery Products, Playtime, and Travel.

Here are my top NEW Product pics. *Please note that this is my opinion and not the final results of the awards.

Maxi-Cosi AxissFix   R6699.99
All I can say is YAY!!! Finally a rear-facing seat that is affordable and offers so much more.
It is rear-facing, can be used from newborn until toddler, it is isofix, it has a 36o degree swivel and it is one of the first car seats that complies with the new European regulation i-Size R129.

Magic Mesh  R249.00
I’ve been thinking of getting this product for my car windows and now I am convinced. The images bellow shows the mesh from both sides of the window. It only allows 30% of sunlight in.

My Buddy Tag
This is a child safety and location device. It has a panic button and alerts you when it has been immersed in water for more than 10 seconds. I have seen similar devices with only some of these features sell for double the price. I really think that it is value for money.

– Alerts when your child is Out of proximity
– Alerts when your child is Submerged in water
– Panic Button for child to Signal you

Milkscreen 8pack-R169 20pack-R279
Milkscreen allows you to test your breast milk for possible alcohol when you’ve had a drink.


Green Start books and puzzles R220
I love this range of eco friendly books and puzzles.

Fisher Price interactive chair R749.99
My babies’ eyes lit up when he saw this chair. They nailed it spot on. I think it is a bit pricy but the fact that it has an age setting makes it worth while because they will use it for longer.

Babyroo Bath Apron R450
This is the softest towel I have ever felt… oh and it is very hand too.

Lex N Fant teething spoon R85
This is ideal for teething babies, it helps with the introduction of solids and it is gentle on their gums.

WOW spill free training cup
My daughter has been using the wow drinking cup for some time now, and it really is spill free. I have tried most cups on the market and this has really been the best one by far. I am excited to start my baby on the training cup.

Mr Beams Stick anywhere motion sensor LED lights (Set of 3) R479
This is ideal for lighting for kids to go to the toilet at night or just to have around when loadshedding hits.

All these products will be available at the MamaMagic Winter 2015 show.

Enjoy the show.


I am extremely passionate about creating stylish spaces that not only promote growing and learning but spaces that grow with your child. Apart from creating gorgeous, functional spaces I love doing DIY projects and I am devoted to share tips and tricks to create a happy and healthy home for the whole family.